Comeback: The Fall & Rise of the American Automobile Industry.

By: Ingrassia, Paul and Joseph B White.

Price: $10.00

Quantity: 1 available


Octavo, red cloth & grey boards (hardcover), silver letters, 496 pp. Fine, in a Fine dust jacket. Illustrated. Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us into the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. Bigger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, Bob Lutz, among many others -- leap off the pages. It is a story propelled by greed, by stubborn pride, and by sheer refusal to face facts, but it is also one full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late, and triumphantly succeeded...

Title: Comeback: The Fall & Rise of the American Automobile Industry.

Author Name: Ingrassia, Paul and Joseph B White.

Categories: Automotive,

Publisher: New York: Simon & Schuster, [1994].:

Seller ID: 00076s