Publisher:
Arcadia, CA: Post-Era Books, (1974). First Edition.:
Octavo, green leatherette (hardcover), gilt letters, [382] pp. Very Good, with light rubbing to covers and very small former-owner bookplate; in a Good, mylar protected dust jacket. From dust jacket: ... This book highlights Packard's halycon years by reproducing an extensive and thoughtful selection from this remarkable advertising program which engaged the best talents in the great agencies. Some layouts display the highest form of automotive advertising copy art composed for class magazines in that younger America. In all, these pages provide the lay enthusiast with a capsule course in...
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